▸ MMS.SYS · 01 ●v0.4 · early_access _

Marketing for founders, in Claude Code.

Strategy. Daily plan. Infrastructure. Three skills that turn marketing from ad-hoc into a system. Real frameworks, real customer research, today's plan in one file.

▸ Install plugin How it works →

install · 2 commands

▸ /plugin marketplace add Code-My-Spec/plugins

▸ /plugin install marketmyspec@codemyspec

~/codemyspec · /daily-plan

▸/daily-plan

→ loaded strategy · 8 artifacts · last review +3d

→ bottleneck: awareness · loop: top-of-funnel

// today · 2026-04-25

01Reddit · 3 substantive comments on r/elixir strategy

02Ghost · publish post draft daily

03GSC · pull last 7d query report stack

// hit_rate · last 14d

▣▣▣▣▣▣▣▣▣▣▣▣▢▢ 12 / 14 days shipped

02// the_frame

You know your product.
You wing your marketing.

Most founders try 5+ channels in a quarter. Nothing sticks. There's no written strategy, no daily discipline, no measurement loop. Raw prompting Claude gives advice that vanishes when the session ends.

Marketing isn't a content problem. It's a system problem — strategy → daily execution → infrastructure → feedback. Without the system, every week starts from zero. That's the gap Market My Spec fills.

03// three_skills

Three skills.
One marketing system.

/marketing-strategy

strategy · 8 steps

Strategy interview, not a template.

Guided 8-step founder interview. Dispatches research agents to find real customer language. Produces positioning, messaging, channels, and a 90-day plan.

Mom Test interviews · Dunford positioning
Moore's 9-point beachhead · Weinberg Bullseye
Moesta Switch interviews
8 artifacts written to marketing/

/daily-plan

execution · 1-3 activities/day

Today's plan, not a backlog.

Reads the strategy. Picks today's 1-3 activities from a roster. Logs outcomes. Detects when the bottleneck shifts. Reviews hit rates weekly. Scaffolds new activities as project-local skills.

Max 3 activities/day · scope discipline
Loop-shift detection · bottleneck-aware
Weekly hit-rate review · auto-prune
Activities scaffold as real skills

/marketing-stack

infrastructure · 17 recipes

Infrastructure, MCP-first.

Installs only what your strategy calls for. 17 recipes covering content, social, email, analytics, payments. .env-only secrets. Reversible installs. Validation built in.

17 recipes · core 8 + extensions 9
MCP-first · .env-only secrets
Reversible · validated · idempotent
Install time: minutes per recipe

04// how_it_works

Strategy → Stack → Daily.
Six phases. One loop.

The skills compose. Strategy first — research-grounded, written down. Infrastructure follows the strategy, not the other way around. Daily execution picks from the roster the strategy defined. Weekly review computes hit rates and adjusts.

01 interview

Interview

8-step founder interview. What you sell, who buys, what they switched from, what they say.

02 research

Research

Research agents pull real customer language. Reddit, reviews, communities. Personas grounded in evidence.

03 artifacts

Artifacts

8 markdown files in marketing/ — positioning, messaging, ICP, channels, 90-day plan.

04 install

Install

Stack installs only what the strategy calls for. Reddit, Ghost, Stripe, GA4 — pick the recipes you need.

05 execute

Execute

Daily-plan picks 1-3 activities from your roster. You ship. Outcomes logged automatically.

06 review

Review

Weekly hit-rate analysis. Loop-shift detection. Roster pruned. Strategy iterated when bottleneck moves.

05// any_business

Same flow.
Different channels.

The 8-step strategy adapts. Interview questions, research sources, channels, and metrics all shift by business type. The system underneath stays the same.

// software · saas

Founders shipping product

Reddit
Content
SEO
Community
YouTube

// consulting

Service businesses

LinkedIn
Email
Referrals
Discovery
Outbound

// local · trades

Service-area businesses

GBP
Reviews
Local SEO
Referral partners

// b2c · dtc

Consumer brands

Paid ads
Retention
Cohorts
Influencer
Email

06// infrastructure

17 recipes.
Install only what you need.

MCP-first · .env-only secrets · reversible installs · validation built in.

core · ×8

▸

Ghost

▸

WordPress

▸

Wix

▸

Stripe

▸

HubSpot

▸

claude-seo

▸

Resend

extensions · ×9

+

Postiz

+

FB Ads

+

FB Publish

+

Instagram

+

Twitter / X

+

YouTube

+

GSC

+

GA4

07// proof

CodeMySpec's marketing
was built with Market My Spec.

recursive · self-hosted

The 8 artifacts in our `marketing/` are real.

Every marketing decision on this site — the positioning, the channels, the daily Reddit cadence, the content roadmap — came out of /marketing-strategy running on our own repo. The daily-plan loop has been running for weeks.

positioning.md

icp.md

messaging.md

channels.md

90-day-plan.md

competitors.md

switch-interviews.md

activity-roster.md

// running · live

8/8

strategy artifacts

all generated, all in repo

17

recipes available

8 core, 9 extensions

∞

daily-plan iterations

running since v0.1

08// the_pattern

Two harnesses.
One platform.

CodeMySpec started with engineering — specs, code, tests, verification. Market My Spec adds marketing — strategy, daily execution, infrastructure. The pattern underneath is the same: strategy → daily execution → infrastructure → feedback loops.

/codemyspec

Engineering harness.

middle completeness · production

Specs, requirement graph, six subagents, BDD scenarios, browser verification. Phoenix-native, Claude-Code-plugged. The harness that built this product.

specs→ tests→ code→ qa

/marketmyspec

Marketing harness.

early access · actively built & used

Strategy interview, daily plan, infrastructure recipes, weekly review. Adapts by industry. The harness marketing this product right now.

strategy→ stack→ daily→ review

We use these ourselves. The engineering harness built the product. The marketing harness is marketing it right now.

09// objections

Questions founders actually ask.

Q.01"Isn't this just prompting Claude with extra steps?" +

No. Strategy artifacts persist across sessions. Research agents find real customer evidence — your personas aren't invented. Daily-plan picks today's activities and logs outcomes. Weekly review computes hit rates. Raw prompting gives you advice that vanishes; this gives you a system that compounds.

Q.02"I've already tried 5 marketing tools." +

This isn't another tool. It's the strategy and operating loop that decides which tools you need. The 17 recipes install only what your strategy calls for. If your strategy says "Reddit + Ghost + email," that's what you get — not 47 dashboards you'll never log into.

Q.03"I'm not a software founder." +

Works for consulting, local trades, services, B2C, DTC. The 8-step flow adapts the interview, research sources, channels, and metrics by business type. Same system underneath, different channels on top.

Q.04"How much time per week?" +

Built for 2-5 hrs/week. Strategy is a one-time setup (a couple hours). Daily-plan is meant to run in 30-60 min/day. Weekly review takes 15 min. Three activities max per day — the scope discipline is the point.

Q.05"Where do my secrets live?" +

Local .env files. MCP-first wherever possible. Recipes are reversible — install, validate, uninstall — no orphan state in your repo.

Q.06"Pricing?" +

Free during early access. You bring your own model provider and keys — we never charge a markup on your tokens. Same arrangement as CodeMySpec.